Module 13 – Brand Mission

Prompt 1: Write a Clear, Actionable Mission Statement
Using the Brand Identified framework from Module 13: Brand Mission, write a mission statement for [Brand Name]. It should clearly explain what our business aims to achieve, how we will achieve it, and the impact we intend to make on the customer. Make sure the tone connects emotionally and communicates purpose, not profit.

Prompt 2: Audit and Improve Our Existing Mission Statement
Evaluate the current mission statement for [Brand Name] using the Brand Identified standards from Module 13. Identify what’s missing or unclear, and suggest revisions that better reflect our purpose, actions, and customer-focused outcomes.

Prompt 3: Turn Goals Into a Mission Statement
Based on this list of business goals for [Brand Name], use the Brand Identified method from Module 13 to convert those goals into a mission statement that explains how we’ll bring our brand vision to life. Make sure it feels like an authentic, energizing promise to the customer.

Prompt 4: Internal Alignment Mission Statement
Write a version of our brand mission (using Module 13 guidance from Brand Identified) specifically for internal alignment. This version should help our team understand what we do, who we serve, how we serve them, and why it matters—so they can use it as a decision-making filter and rallying point.

Prompt 5: Compare and Learn From Competitor Missions
Using Brand Identified’s training from Module 13, review 2–3 mission statements from competitors in [industry or category]. Then, provide a comparison analysis and help us draft a mission statement for [Brand Name] that is more customer-focused, distinctive, and actionable.