6-Step Framework
Step 1: Define
Your answers will uncover gaps in clarity, alignment, and execution, so your launch strategy is built on real insight, not assumptions.
When you define exactly who you’re targeting, your messaging, your channels, and your pricing, becomes easier to align.
2: What problem does your offer solve for that audience?
Your offer needs to clearly address a pain point or challenge they’re already trying to solve. If it doesn’t, they won’t pay attention.
3: How do you currently describe or position your offer to potential customers?
Your pitch or message should make it obvious what your offer is, who it’s for, and why I’d important. If it’s unclear or too general, it won’t convert.
4: What marketing channels are you currently using to promote this offer?
If you’re not showing up where your audience already spends their time, you’re wasting your time. This helps identify the right places to focus.
5: What’s your current plan, or past strategy, for launching or promoting this offer?
Without a clear plan or timeline, launches tend to be inconsistent or rushed. This helps identify any gaps or missed opportunities.
6: Have you tested this offer with real customers or received any feedback yet?
Even small amounts of feedback can reveal what’s working, what’s confusing, and what needs to change before you launch.
7: What objections or confusion do you most commonly hear from potential buyers?
Understanding where people hesitate helps you adjust your message or offer so that it’s easier to say yes.
8: Do you currently have any sales or conversion assets built?
Assets like landing pages, emails, and lead magnets help move people from interest to action. Without them, you’ll lose potential buyers along the way.
9: What business outcome are you hoping this launch will achieve in the next 90 days?
You need a specific target to work toward. That could be revenue, leads, or even market validation. This helps shape the rest of your strategy.
10: What’s the biggest thing you feel unsure about with this offer or your strategy?
This helps pinpoint exactly where you need support or clarity so we can focus on what’s holding you back.
Step 2: Align
This step locks in your strategic foundation. You must know who you’re selling to, what you’re offering, and why it is important, in one cohesive, compelling system.
- Finalize your Ideal Customer Profile with pain points, objections, and motivators.
- Define the exact problem your offer solves and what result it delivers.
- Distill your positioning and differentiators into one clear, benefit-driven sentence.
“We are a [business type] that serves [target audience]. Based on these 10 answers, help us align our audience, offer, and value prop into one clear, compelling positioning statement.” [Paste your 10 answers here]
Step 3: Map
Once the core is locked, you’ll define the best mix of marketing channels and map out your campaign structure, from pre-launch buzz to post-launch follow-up.
- Identify which platforms (email, social, YouTube, paid ads, etc.) match your Ideal Customer Profiles habits.
- Build a pre-launch timeline (teasers, interest building, list building, waitlist).
- Create a full launch week map: Day-by-day outreach, content, and CTA strategy.
- Plan for follow-up: nurture, retargeting, testimonials, and urgency-driven messaging.
“We are a [business type] that serves [target audience]. Help us choose the right channels and map out a 2-week go-to-market plan that drives awareness and conversions.”
Step 4: Message
This is where you craft the headlines, hooks, emails, ads, and CTAs, all tied to your positioning and value prop from Step 1. Great messaging is what drives great launches.
- Write your Core Launch Message (one sentence that explains what, who, why, and result).
- Build content around pain → solution → proof → CTA.
- Craft variations for each platform: short-form, long-form, email, video, and landing pages.
- Focus on emotional language that aligns with your audience’s stage of awareness.
“We are a [business type] that serves [target audience]. Help us write our launch messaging system, including pain hooks, solution angles, and strong CTAs tailored to each platform.”
Step 5: Execute
This step is about go-time. You’ve aligned the offer, mapped the channels, and developed your messaging. Now it’s about disciplined execution, tracking, and adapting in real-time.
- Publish daily content based on the mapped timeline.
- Send coordinated email + social + ad pushes.
- Engage with responses, comments, and questions to fuel visibility.
- Track performance and adjust messaging or offers if traction lags.
“We are a [business type] that serves [target audience]. Help us create a daily go-live execution checklist to follow during launch week across all platforms.”
Step 6: Optimize
Once launch week ends, the strategy isn’t over. This final step reviews what worked, what needs tuning, and how to evolve into a long-term inbound or sales-driven model.
- Evaluate open rates, clicks, conversions, and sales vs. projections.
- Review what content or messaging resonated most with buyers.
- Build a 30-day post-launch nurture plan to retain attention and drive upsells.
- Decide what becomes evergreen vs. what stays seasonal or one-time.
“We are a [business type] that serves [target audience]. Help us review our launch results and build a 30-day optimization and retention plan to keep momentum going.”
Build your own strategy by prompting the Brand Optimizer AI GPT with these 10 Questions.
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