Episode #7: Is It Time For A ReBrand? (Build a Foundation For Future Success)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Build a Foundation For Unlimited Business GrowthIn this episode of Building The Brands, you will learn the top signs to look for when considering a company rebrand. There comes a time in every business when you will start to consider a re-brand. Perhaps your organization has grown beyond your current brand and it is no longer...

Episode #6: The Best Investment You Can Make to Bulletproof Your Business.

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

The Best Investment You Can Make to Bulletproof Your Business.In this episode of Building The Brands, you will learn the top 7 benefits of developing an effective brand strategy. Your brand is the reason why customers buy from you, it’s what attracts and retains quality employees, it’s what beats the competition, and it’s what builds a...

Episode #5: Increase The Value of Your Business (How Much Is Your Brand Worth?)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Increase The Value of Your BrandIn this episode of Building The Brands, you will learn what Brand Equity is and how it will become the monetary value of your brand. Your brand has the potential to become your organization's most valuable asset. And the brand equity associated with your organization can be considered your brand's monetary...

Episode #4: Place Your Product In Front Of Your Ideal Customers (At The Exact Moment They Want And Need It)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Place Your Products or Services in Front of Your Ideal CustomersIn this episode of Building The Brands, you will learn one of the most important skills to developing your brand strategy. And that is, how to position your brand so you can literally place your products or services directly in front of your ideal target customer...

Episode #3: Is Your Brand Functioning Properly? (How to Fix Your Broken Brand)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Fix Your Broken BrandIn this episode of Building The Brands, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. There are a lot of things involved in developing a successful brand strategy. You have to first define your brand foundation, which is...

How to Find Your Brand Voice

By Chris McCarthyJanuary 19, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Find Your Brand Voice: Your brand voice is a refined extension of your brand's personality. While your personality is reflected in everything that you do, your brand voice is how you effectively communicate that personality verbally through your language. It is how you speak, and also how you don't speak to your audience...

How to Create The Perfect Brand Tagline

By Chris McCarthyDecember 30, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Create The Perfect Brand Tagline: Just do it. The ultimate driving machine. Think Different. A diamond is forever. Finger lickin’ good. You’re in good hands. I guarantee you’ve heard all of these famous brand taglines before, and it’s more than likely that you can name all of the brands that are connected to...

How to Communicate Your Brand’s Personality

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding 1 Comment

How to Communicate Your Brand's Personality: A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality traits to your brand is a way to humanize it with characteristics so a specific consumer segment can relate to your brand. Just like how you can tell a lot about...

How to Choose The Best Brand Name

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Choose The Best Brand Name: The right name can become one of your brand's most valuable assets. But it’s not just something that looks and sounds cool, and you shouldn't choose a name just because you like it. Your brand Name is one of the first connection points to capturing the attention of...

How to Define Your Target Audience

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Define Your Target Audience: A target audience is defined by a specific group of consumers with similar traits such as age, gender, education, purchasing power, social class, location, goals, interests, consumption habits, and problems. Once a business has defined this group they can direct their marketing actions at these consumers to build brand...