Episode #13: 10 Web Page Layout Designs (How to Choose the Best Design For Your Business)

By Chris McCarthyOctober 11, 2022February 20, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Best Web Page Layout Type For Your BusinessIn this episode of Building The Brands, I will review the top 10 types of web page layouts, so you can determine which of them will generate the greatest response and results for your business. Building a web page layout is the first step in designing your website and...

Episode #11: What Makes The Perfect Brand Name (The Top 6 Qualities)

By Chris McCarthyOctober 11, 2022February 5, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

6 Qualities of a Great Brand NameIn this episode of Building The Brands, you will learn the top 6 qualities that make up the perfect brand name. So you can then use these tips when naming your business or the products you sell. The perfect name can become one of your brand's most valuable assets. But...

Episode #10: Use Brand Personality to Attract More Customers

By Chris McCarthyOctober 11, 2022February 16, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Attract More CustomersIn this episode of Building The Brands, you will learn the importance of applying a personality to your brand, so you can effectively position it in the marketplace and connect with your target audience. A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality...

Episode #9: Is Your Business In Trouble? (5 Warning Signs That You May Fail)

By Chris McCarthyOctober 11, 2022February 15, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

5 Warning Signs That Your Business Is In TroubleIn this episode of Building The Brands, you will learn what failure points to look for within your business and identify the top 5 warning signs that your business may be in trouble. Building a brand is an ongoing process of defining the how, what, where, when and...

Episode #8: 5 Steps to Find Your Competition and Capitalize On Their Weaknesses.

By Chris McCarthyOctober 11, 2022February 14, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

5 Steps to Finding Your CompetitorsIn this episode of Building The Brands, you will learn how to locate your competitors so you can then complete a competitor audit and identify their weaknesses. Then you can capitalize on those weaknesses by differentiating your brand and become the preferred choice of the consumer and the industry leader. Completing...

Episode #7: Is It Time For A ReBrand? (Build a Foundation For Future Success)

By Chris McCarthyOctober 11, 2022February 13, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Build a Foundation For Unlimited Business GrowthIn this episode of Building The Brands, you will learn the top signs to look for when considering a company rebrand. There comes a time in every business when you will start to consider a re-brand. Perhaps your organization has grown beyond your current brand and it is no longer...

Episode #6: The Best Investment You Can Make to Bulletproof Your Business.

By Chris McCarthyOctober 11, 2022February 14, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

The Best Investment You Can Make to Bulletproof Your Business.In this episode of Building The Brands, you will learn the top 7 benefits of developing an effective brand strategy. Your brand is the reason why customers buy from you, it’s what attracts and retains quality employees, it’s what beats the competition, and it’s what builds a...

Episode #5: Increase The Value of Your Business (How Much Is Your Brand Worth?)

By Chris McCarthyOctober 11, 2022February 10, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Increase The Value of Your BrandIn this episode of Building The Brands, you will learn what Brand Equity is and how it will become the monetary value of your brand. Your brand has the potential to become your organization's most valuable asset. And the brand equity associated with your organization can be considered your brand's monetary...

Episode #4: Place Your Product In Front Of Your Ideal Customers (At The Exact Moment They Want And Need It)

By Chris McCarthyOctober 11, 2022February 13, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Place Your Products or Services in Front of Your Ideal CustomersIn this episode of Building The Brands, you will learn one of the most important skills to developing your brand strategy. And that is, how to position your brand so you can literally place your products or services directly in front of your ideal target customer...

Episode #3: Is Your Brand Functioning Properly? (How to Fix Your Broken Brand)

By Chris McCarthyOctober 11, 2022February 8, 2024 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Fix Your Broken BrandIn this episode of Building The Brands, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. There are a lot of things involved in developing a successful brand strategy. You have to first define your brand foundation, which is...