Episode #16: How to Build Consumer Trust (The 8 Brand Ideals That You Must Uphold)

By Chris McCarthyOctober 19, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Build Consumer TrustIn this episode of Building The Brands, you will learn how to define the 8 brand ideals that your business needs to implement and enforce to attract more customers and build a community of loyal brand advocates. One of the most critical components to developing an effective brand strategy is to...

Episode #15: How to Increase Your Revenue With Branding (The Best Investment For Your Business)

By Chris McCarthyOctober 19, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Increase Your Business RevenueIn this episode of Building The Brands, you will learn 1 critical component of your business that will determine if your business will survive, or if it will fail. I’ve mentioned this 1 single statement at least a thousand times in my training videos, courses, articles, and interviews. I even have it...

Episode #14: How to Grow Your Business With Branding (7 Principles For Success)

By Chris McCarthyOctober 19, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

7 Critical Brand Principles That You Must FollowComing up in this episode of Building The Brands, you will learn the 7 brand principles that every business must define, develop, and execute to guarantee the future success and growth of their business. One of the most important parts of my role as a designer, marketer, and...

Episode #12: How to Create The Best User Experience (7 Pro Tips to Designing Web Pages)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding, Website Design Tags: brand building, brand strategy, branding, marketing, rebranding

7 Pro Tips For Creating The Best User ExperienceIn this episode of Building The Brands, you will learn 7 pro tips to getting the best results and engagement from your web page layouts, and how to use specific design tactics to direct your visitors to a call to action. In a previous Building The Brand episode,...

Episode #13: 10 Web Page Layout Designs (How to Choose the Best Design For Your Business)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Best Web Page Layout Type For Your BusinessIn this episode of Building The Brands, I will review the top 10 types of web page layouts, so you can determine which of them will generate the greatest response and results for your business. Building a web page layout is the first step in designing your website and...

Episode #11: What Makes The Perfect Brand Name (The Top 6 Qualities)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

6 Qualities of a Great Brand NameIn this episode of Building The Brands, you will learn the top 6 qualities that make up the perfect brand name. So you can then use these tips when naming your business or the products you sell. The perfect name can become one of your brand's most valuable assets. But...

Episode #10: Use Brand Personality to Attract More Customers

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Attract More CustomersIn this episode of Building The Brands, you will learn the importance of applying a personality to your brand, so you can effectively position it in the marketplace and connect with your target audience. A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality...

Episode #9: Is Your Business In Trouble? (5 Warning Signs That You May Fail)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

5 Warning Signs That Your Business Is In TroubleIn this episode of Building The Brands, you will learn what failure points to look for within your business and identify the top 5 warning signs that your business may be in trouble. Building a brand is an ongoing process of defining the how, what, where, when and...

Episode #8: 5 Steps to Find Your Competition and Capitalize On Their Weaknesses.

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

5 Steps to Finding Your CompetitorsIn this episode of Building The Brands, you will learn how to locate your competitors so you can then complete a competitor audit and identify their weaknesses. Then you can capitalize on those weaknesses by differentiating your brand and become the preferred choice of the consumer and the industry leader. Completing...

Episode #7: Is It Time For A ReBrand? (Build a Foundation For Future Success)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Build a Foundation For Unlimited Business GrowthIn this episode of Building The Brands, you will learn the top signs to look for when considering a company rebrand. There comes a time in every business when you will start to consider a re-brand. Perhaps your organization has grown beyond your current brand and it is no longer...