Episode #3: Is Your Brand Functioning Properly? (How to Fix Your Broken Brand)

By Chris McCarthyOctober 11, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

Fix Your Broken BrandIn this episode of Building The Brands, you will learn the 3 brand functions that are necessary for a brand to get noticed and begin to build a loyal community. There are a lot of things involved in developing a successful brand strategy. You have to first define your brand foundation, which is...

How to Find Your Brand Voice

By Chris McCarthyJanuary 19, 2022May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Find Your Brand Voice: Your brand voice is a refined extension of your brand's personality. While your personality is reflected in everything that you do, your brand voice is how you effectively communicate that personality verbally through your language. It is how you speak, and also how you don't speak to your audience...

How to Create The Perfect Brand Tagline

By Chris McCarthyDecember 30, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Create The Perfect Brand Tagline: Just do it. The ultimate driving machine. Think Different. A diamond is forever. Finger lickin’ good. You’re in good hands. I guarantee you’ve heard all of these famous brand taglines before, and it’s more than likely that you can name all of the brands that are connected to...

How to Communicate Your Brand’s Personality

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding 1 Comment

How to Communicate Your Brand's Personality: A brand Personality is a set of human characteristics that are attributed to a brand. Applying consistent personality traits to your brand is a way to humanize it with characteristics so a specific consumer segment can relate to your brand. Just like how you can tell a lot about...

How to Choose The Best Brand Name

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Choose The Best Brand Name: The right name can become one of your brand's most valuable assets. But it’s not just something that looks and sounds cool, and you shouldn't choose a name just because you like it. Your brand Name is one of the first connection points to capturing the attention of...

How to Define Your Target Audience

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Define Your Target Audience: A target audience is defined by a specific group of consumers with similar traits such as age, gender, education, purchasing power, social class, location, goals, interests, consumption habits, and problems. Once a business has defined this group they can direct their marketing actions at these consumers to build brand...

How to Maintain Positive Brand Status

By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Maintain Positive Brand Status: I talk a lot about how your brand is your company's most valuable asset, and how the strategies you put into place will lay the foundation for your success. However, once a brand has been developed, and your strategy has been implemented, many companies still fail. The marketplace is...

How to Beat Your Competition With a Competitor Audit

By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Beat Your Competition: To maintain positive brand status and stay ahead of the competition you must learn how to search for and find your top competitors, how to analyze their strengths and weaknesses, and how to differentiate your brand so you stand out in the competitive marketplace. The best way to start this...

How to Define Your Brand Values

By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Define Your Brand Values: If you have been following along in this 4 part "Defining Your Brand" series, then so far you have completed 3 of the four steps of the Definitive Motivation brand principle. You have defined your brand purpose, which is why you exist and what your business stands for. You...

How to Define Your Brand Mission

By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding

How to Define Your Brand Mission: In the previous posts I helped you define your Brand Purpose and predict the future of your business by defining your Brand Vision. Now you will discover how you will create that future by defining your Brand Mission. First of all, let’s not confuse your brand’s vision with your...