How to Maintain Positive Brand Status By Chris McCarthyDecember 29, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Maintain Positive Brand Status: I talk a lot about how your brand is your company's most valuable asset, and how the strategies you put into place will lay the foundation for your success. However, once a brand has been developed, and your strategy has been implemented, many companies still fail. The marketplace is...
How to Beat Your Competition With a Competitor Audit By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Beat Your Competition: To maintain positive brand status and stay ahead of the competition you must learn how to search for and find your top competitors, how to analyze their strengths and weaknesses, and how to differentiate your brand so you stand out in the competitive marketplace. The best way to start this...
How to Define Your Brand Values By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Define Your Brand Values: If you have been following along in this 4 part "Defining Your Brand" series, then so far you have completed 3 of the four steps of the Definitive Motivation brand principle. You have defined your brand purpose, which is why you exist and what your business stands for. You...
How to Define Your Brand Mission By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Define Your Brand Mission: In the previous posts I helped you define your Brand Purpose and predict the future of your business by defining your Brand Vision. Now you will discover how you will create that future by defining your Brand Mission. First of all, let’s not confuse your brand’s vision with your...
How to Define Your Brand Vision By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Define Your Brand Vision: In a previous post I helped you define your brand purpose. Your brand Purpose is who you are, what you do, and why you do it. Now that you have your well articulated Brand Purpose in place, and you know exactly how you will engage with your audience through...
How to Define Your Brand Purpose By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Define Your Brand Purpose: The first step in developing a successful brand strategy is to define your motivation, or the heart of your brand. This is who you are, what you do, why you do it, and defines the problem you are solving. It is your purpose, your vision, your mission, your values,...
How to Audit Your Brand By Chris McCarthyDecember 28, 2021June 11, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding How to Audit Your Brand: Before you can build your prosperous and successful future, you must first analyze your current brand, as it is right now. By performing a Brand Audit, you will determine what is working, what is not working, what needs to be improved, what needs to go, and how your brand should...
What Is Brand Strategy? By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding What Is Brand Strategy?: After you have learned what a brand is and why it’s important to invest in branding, the next step is to actually begin developing your Brand Strategy. Keep in mind, building a strong brand strategy takes time, effort, and commitment. It’s not something you're going to quickly complete in a week,...
Why You Need a Branding Team By Chris McCarthyDecember 28, 2021May 29, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding Why You Need a Branding Team: Once you have discovered the importance of a well developed and designed brand, you are going to need a team of top talented branding and creative professionals to implement it. Businesses often assume that they can simply hire a couple contract designers to mock up a logo and throw...
When to Start Branding or Rebranding By Chris McCarthyDecember 28, 2021June 3, 2025 Categories: Brand Strategy, Branding Tags: brand building, brand strategy, branding, marketing, rebranding When to Start Branding (or Rebranding) Once you have a solid understanding of what a brand is, and why it is the most powerful investment you can make for the future success of your business, you may find yourself in one of two situations. Either you’ve realized that you have been running your business without...
